Information Gathered By Pinnacle West

This is Pinnacle West's online Privacy Policy. This policy applies only to activities Pinnacle West engages in on its website and does not apply to Pinnacle West activities that are "offline" or unrelated to the website. Pinnacle West collects certain anonymous data regarding the usage of the website. This information does not personally identify users, by itself or in combination with other information, and is gathered to improve the performance of the website. The anonymous data collected by the Pinnacle West website can include information such as the type of browser you are using, browsing patterns, originating web pages, number of visits to our website, items viewed, pages viewed, and the length of the visit to the website.

You may also be asked to provide personally identifiable information on the Pinnacle West website, which may include your name, address, telephone number, and e-mail address. In addition, if a purchase is made, we collect credit card information, billing and shipping address, other customer information, information regarding prior purchases, and information concerning the dollar amount of the purchase, the date of the purchase, and the specific items purchased. This information is collectively referred to as "personally identifiable information." This information can be gathered when feedback or e-mails are sent to Pinnacle West, when you register for services, when you voluntarily post information on our website, when you make purchases via the website, or when you enter information in the checkout process but do not complete your checkout. In all such cases you have the option of providing us with personally identifiable information. You may always choose not to provide us with your personally identifiable information, but you then may not be able to participate in the particular activity that requires such information. If you do provide us with your personally identifiable information, you agree that we may contact you to provide you with information we believe may be of interest to you.

Email Opt-Out

You always have the option to opt-out of our non-transactional emails via a link in the footer of all non-transactional email messages. Some communications (e.g. important account notifications and billing information) are considered transactional and are necessary for all Pinnacle West customers.

Cookies: Web Beacons

We use cookies to track certain browsing patterns on the website. Cookies are small bits of data cached in a user's browser. Pinnacle West utilizes cookies to personalize your experience on Pinnacle West, assist you in using Pinnacle West, and allow us to compile site usage statistics to better improve our goods, services and products. Cookies may also be used to conduct marketing and promotional efforts, tailor advertisements to your browser, or determine the popularity of our content. The cookies collect certain identifying information, including customer identifiers generated by us, as well as a visitor ID that will, in certain circumstances, be matched with personally identifiable information. However, no other user information is gathered by cookies. Pinnacle West pages may contain electronic images known as Web beacons or action tags that allow Pinnacle West to count users who have visited those pages and deliver co-branded services. Web beacons are invisible to you. Unlike cookies, Web beacons are not placed on your computer. Web beacons collect only anonymous online behavioral data and/or anonymous identifiers, such as an anonymous cookie ID number.

Use and Disclosure Information

Except as otherwise stated below, we do not sell, trade or rent your personally identifiable information collected on the site to others. The information collected by our site is used to confirm and process orders, to keep you informed about your order status, to notify you of products or special offers that may be of interest to you, to obtain reviews, ratings or testimonials relating to your experience with Pinnacle West products purchased, and for statistical purposes for improving our site. We will disclose your personally identifiable information to third parties for tracking purposes, to charge your credit card (or process your check or money order, as appropriate), fill your order, improve the functionality of our site, perform statistical and data analyses, deliver your order and deliver promotional emails to you from us. For example, we must release your credit card number to confirm payment; and release your mailing address information to the delivery service to deliver products that you ordered.

Pinnacle West may use non-personal "aggregated data" to enhance the operation of our website, or analyze interest in the areas of our website. Moreover, we may in some circumstances disclose personally identifiable information to third parties to enhance your experience on our website. Any information that these third parties collect via cookies and action tags is completely anonymous.

Additionally, if you provide Pinnacle West with content for publishing or feedback, we may publish your user name or other identifying data along with such content. If you choose to voluntarily post information on our website, that information can be accessed by Pinnacle West and by the public, and can in turn be used by Pinnacle West or by the public for any purpose, including, without limitation, sending you unsolicited communications. We are not responsible for the information you choose to submit in these public forums. If Pinnacle West determines, in its sole discretion, that any information you have posted in these public forums is objectionable, Pinnacle West shall have the right to remove such information from our website and to prevent you from posting additional information.

Pinnacle West may also disclose personally identifiable information in order to respond to a subpoena, court order or other such request. Pinnacle West may also provide such personally identifiable information to governmental agencies as required by applicable laws and regulations, and as required to comply with subpoenas or other legal process. Your personally identifiable information may be provided to a party if Pinnacle West files for bankruptcy, or there is a transfer of the assets or ownership of Pinnacle West in connection with proposed or consummated corporate reorganizations, such as mergers or acquisitions.

Other Websites

Pinnacle West is not responsible for the privacy policies of websites to which it links. If you provide any information to such third parties, different rules regarding the collection and use of your personal information may apply. We strongly suggest you review such third party's privacy policies before consenting to the transfer of data or providing any data to them. We are not responsible for the policies or practices of third parties. Please be aware that our sites may contain links to other sites on the Internet that are owned and operated by third parties. The information practices of those Web sites linked to our site is not covered by this Policy. These other sites may send their own cookies or clear GIFs to users, collect data or solicit personally identifiable information. We cannot control this collection of information. You should contact these entities directly if you have any questions about their use of the information that they collect.

Security

Pinnacle West takes appropriate steps to ensure data privacy and security including through various hardware and software methodologies. However, Pinnacle West cannot guarantee the security of any information that is disclosed online.

Modifications of the Privacy Policy

Pinnacle West reserves the rights to modify its privacy policy at any time. Such modifications will become effective on the day they are posted. Pinnacle West encourages you to frequently review the privacy policy for any modifications.